Kempinski Becomes Munich's Ultimate Insider; Launches Experience Real Access (E.R.A.s)

Kempinski is changing what a hotel stands for. From today, Hotel Vier Jahreszeiten Kempinski Munich will be more than just a luxury stay. It becomes the gateway to the city: real access to Munich the way no hotel has offered before, the kind of access no amount of money alone can buy. Kempinski Group does it by launching a new hospitality concept: the E.R.A.s - Experience Real Access.

The Concept: Experience Real Access (E.R.A.s)
- Kempinski redefines luxury by breaking the wall of the hotel — offering guests the city itself, not just a stay.
- E.R.A.s are immersive narratives curated by local insiders, giving guests access to experiences money alone cannot buy.
- Each property will have a Resident Curator, orchestrating cultural connections and insider access.

Munich’s Three E.R.A.s
1. The Royalty Era
- Private helicopter ride over Bavaria’s castles with Wittelsbach historians.
- Royal banquet and concert at Nymphenburg Palace.
- Intimate dinner with live performance by Masaka Ohta.

2. The Craftsmanship Era
- Porcelain masterclass at Nymphenburg Manufaktur.
- Exclusive tasting of Munich’s “Big Six” beers with a certified sommelier.
- Private BMW Classic tour with the CEO himself.

3. The Regenerative Era
- Cold plunge in the Eisbach canal guided by a Wim Hof expert.
- Morning run in the English Garden with football legend Lothar Matthäus.

Strategic Expansion
- Munich is the pilot, but Kempinski plans to roll out E.R.A.s across its portfolio.
- Next stop: Augustine Hotel Prague, Kempinski’s first acquisition in over 50 years.

Big Picture
Kempinski is reclaiming its heritage as the Curator of the Good Life, shifting luxury from material comfort to authentic cultural access. It’s a radical repositioning: the hotel as a gateway into the city’s soul.