Agoda and Singapore Tourism Board Expand Partnership to Boost Demand and Tech Transformation in Tourism
Agoda and the Singapore Tourism Board (STB) have renewed their partnership with a three-year Memorandum of Understanding (MOU), expanding beyond destination marketing into data, technology, and AI-powered travel innovation.
Broadened scope:
Four pillars — joint marketing, data strategy & insights, thought leadership & innovation, and AI-driven tech collaboration.
Digital priorities:
Capability-building for Singapore’s tourism stakeholders in data science, AI upskilling, and experience development.
Momentum:
Builds on the May 2026 joint campaign that boosted demand for Singapore amid global disruptions.
Leadership voices:
- Melissa Ow (STB CEO): Partnership strengthens Singapore’s digital destination appeal and supports Tourism 2040 ambitions.
- Omri Morgenshtern (Agoda CEO): Collaboration reflects Agoda’s investment in Singapore’s digital future, leveraging AI and analytics to reach travelers more precisely.
This partnership positions Singapore as a tech-forward tourism hub, combining Agoda’s platform reach and insights with STB’s long-term vision for innovation-led growth.
