FLOWERS – A Journey Between Worlds is returning to Expo Tel Aviv from August 13–29, 2026, and it’s set to be bigger and more spectacular than ever.
Event Highlights
- Scale & Investment: Production costs estimated at NIS 12 million (~USD 3.9 million), with the exhibition area expanded by 1,000 sqm.
- Immersive Worlds: Visitors will explore five themed realms — Water, Galaxy, Mirrors, Fairy Tales, and Amusement — each brought to life with elaborate floral artistry.
- Floral Spectacle: Over three million flowers, including rare varieties imported from around the world, create dazzling displays.
- Family-Friendly Features: Screening halls, attractions, workshops, photo opportunities, rest areas, and light food stands ensure a complete day-out experience.
Why It Matters
- The previous edition drew 150,000+ visitors, and this year’s expanded format signals even greater interest.
- By blending art, design, and nature, FLOWERS positions Tel Aviv as a hub for immersive cultural exhibitions.
- The event also highlights Israel’s growing appetite for large-scale experiential tourism and family-oriented attractions.
This exhibition isn’t just about flowers — it’s about transporting visitors into fantastical worlds where creativity and nature meet.
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