Agoda Reveals Europe’s 2026 Summer Travel Interest to Asia: Thailand Leads, India YoY growth at 14%
Digital travel platform Agoda has unveiled its ranking of European travel interest to Asia, drawing on accommodation search data from April to June 2026 for travel during July and August.
Key Destination Rankings
- Thailand: Still the #1 most-searched Asian destination for Europeans.
- Indonesia: Climbs to #2, driven by Bali’s popularity and wider archipelago interest.
- Japan: Holds steady at #3.
- Vietnam: Moves up to #4, showing strong momentum.
- Malaysia: Rounds out the top five.
Fastest-Rising Destinations (YoY Growth in Searches)
- India: +14% (highest growth)
- South Korea: +13%
- Vietnam: +12%
Top Cities Europeans Want to Visit
- Bangkok (#1)
- Bali (#2)
- Koh Samui (#3)
- Tokyo (#4)
- Pattaya (#5)
European Origin Markets
- Leading countries: France, Germany, UK, Netherlands, Spain (unchanged from 2025).
- Strong growth from Türkiye (+39%), Hungary (+22%), and Czech Republic (+16%), showing Asia travel interest spreading eastward.
Big Picture
Agoda notes that Europeans are broadening their horizons — not just sticking to capitals, but exploring coastlines, islands, and less-traveled destinations. The appetite for Asia is diversifying across Southeast, Northeast, and South Asia.
