Beno Opens Luxury Waterfront Guest Lounge at Marsa Al Arab in Partnership with Jumeirah Group
Beno, Dubai's luxury experiences platform, announced the opening of a new premium guest lounge at Marsa Al Arab, developed in partnership with Jumeirah Group, the hospitality arm of Dubai Holding.
What’s New
- Premium guest lounge: Beno has opened a staffed luxury lounge at Marsa Al Arab Marina, adjacent to the Burj Al Arab.
- Marina details: Operated by D-Marin, it offers 82 berths for yachts up to 61m, with Superyacht Ready and Blue Flag certifications.
- Partnership: Developed in collaboration with Jumeirah Group, adding a hospitality layer to Dubai’s newest ultra-luxury marine development.
Beno’s Fleet & Services
- Nine-vessel fleet: Includes Santorini, a 115-ft superyacht with 5 cabins (12 overnight guests, 80 day guests), jacuzzi, flybridge, and multilingual crew.
- Add-ons: Jet skiing, flyboarding, wakeboarding, fishing, and transfers to water sports hubs.
- Integration: Beno operates water sports facilities across Jumeirah hotels and JBR.
Booking & Payments
- Reservations via lounge, website, or mobile app.
- Crypto accepted alongside conventional payments — still rare among regional operators.
Leadership Vision
- Aiham Bader (CEO & Founder): Emphasized innovation, partnerships, and sustainable growth, aiming to “empower journeys” and set new standards of excellence.
Beyond Yachts
Beno also offers helicopter tours, desert experiences, supercar rentals, and private jet services, positioning itself as a comprehensive luxury lifestyle and mobility platform across Dubai.
This move strengthens Dubai’s positioning as a global hub for ultra-luxury experiences, while Beno differentiates itself by blending mobility, hospitality, and lifestyle services under one brand.
