Vertex Group’s '10-on-10': 10 Years, 10 Business Verticals, Launches Vertex Travel to Transform India’s MICE Landscape
Vertex Group, the New York-headquartered global enterprise services and transformation company, has marked its 10th anniversary with the launch of Vertex Travel, its tenth business vertical, marking the Group’s entry into India’s corporate travel and MICE (Meetings, Incentives, Conferences and Events) sector.
Milestone
- Celebrating 10 years with its 10th vertical → “10-on-10” achievement.
- Marks entry into India’s corporate travel & MICE (Meetings, Incentives, Conferences, Events) sector.
Vertex Travel Highlights
- AI-enabled, human-led MICE platform: integrates programme design, supplier sourcing, logistics, on-site management, and post-event analytics.
- Investment: ₹75 crore over 18 months to build talent and digital infrastructure.
- Ambition: Capture 10% of India’s MICE market by 2030.
Supported by Destination Management Companies, hospitality partners, production partners, and tourism boards across Asia, Middle East, CIS, and Europe.
Market Context
- India’s MICE market: USD 49.4 billion (2024) → projected USD 103.7 billion (2030).
- Challenges: fragmented services, rising costs, complex logistics, multiple vendors, demand for personalization.
- Vertex Travel aims to solve these with integrated tech + human expertise.
Leadership
- Vikram Malik appointed Chief Growth Officer (CGO).
- Will lead growth strategy, partnerships, and client engagement.
Vertex Group Vision
- Operates across 10 verticals: Global Services, Next, Vaani Infosystem, Tech, ILC Solutions, Learning, VSilverleaf, DK Vertex, T Ventures, and now Travel.
- Vertex 2.0 strategy: strengthen global capabilities, integrate businesses, scale operations.
- Goals: build a team of 10,000, network of 100,000 professionals, create 1 million opportunities worldwide, and grow into a ₹1,000 crore enterprise services business.
This move positions Vertex Group as a strategic MICE partner rather than just a travel agency, blending technology, partnerships, and insight to reshape India’s corporate travel landscape.
