Growing Sportcation Travel Trend: Trip.com Group Reports 40% Increase in Active Travel Booking GMV
Active travel or 'sportcations' are becoming the next big travel trend, with Trip.com Group seeing a strong double-digit increase in booking GMV. From cycling through mountain passes to joining diving camps and wellness retreats, active travel is becoming a defining part of how people experience the world.
Growth Trends
- Active travel booking GMV rose nearly 40% year-on-year.
- Searches for sports experiences grew 30% globally, with standout increases:
-- Singapore +80%
-- Malaysia +65%
-- UK +50%
-- Several European countries recorded triple-digit growth.
- Bookings surged in:
-- South Korea +150%
-- Thailand +200%
-- Germany +600%
Popular Activities
- Diving is the most-booked globally.
- Other favorites: ziplining, paragliding, skydiving, cycling.
- Regional preferences:
- Skydiving tops in Hong Kong, Taiwan, Thailand.
- Cycling is most popular among Japanese travelers.
Leading Destinations
- Thailand: #1 for diving, also strong in cycling, water sports, adventure.
- Australia: versatile for cycling, climbing, surfing, kayaking, paragliding, skydiving.
- China, New Zealand, Malaysia also rank high across multiple categories.
Travel Behavior
- Europe: smaller groups (1–2 people), often solo or couples.
- Asia-Pacific: larger groups (2–3 people), highlighting family/friend trips.
Social Sharing
- Active travel posts on Trip.Moments grew 99% globally.
- Comments increased 12x, showing deeper engagement.
- Biggest growth in sharing: Spain +224.9%, UK +122.2%, Italy +118.9%.
Big Picture
Active travel is shifting from niche to mainstream. It’s not just about sightseeing anymore—travelers want adventure, fitness, and meaningful experiences that connect them with destinations and communities.
