Cityflo Partners with Project Mumbai to Bring ‘Turning Pages’ to Mumbai’s Daily Commute
Cityflo has teamed up with Project Mumbai to launch Turning Pages — a wonderfully creative initiative that turns select Cityflo buses into moving mini-libraries.
What It Offers
- Commuters can read, borrow, and exchange books during their office travel.
- The pilot program includes a curated collection spanning fiction, business, self-development, biographies, and contemporary Indian writing.
- Passengers can also donate books to expand the collection and recommend titles for fellow travelers.
Why It Matters
- Part of Project Mumbai’s ‘Read Mumbai’ movement, which aims to foster a city-wide reading culture.
- Encourages commuters to step away from screens and reclaim travel time for reading.
- Adds value to the daily commute by creating a rare moment of pause in Mumbai’s fast-paced life.
Voices Behind the Initiative
- Sankalp Kelshikar (Cityflo CMO & Co-founder): “The commute is often the only stretch of the day a Mumbaikar has entirely to themselves. Through this collaboration, we’re giving that time back to reading.”
- Shishir Joshi (CEO & Founder, Project Mumbai): “This binds three elements — the energy of Mumbaikars, collaborative philanthropy, and citizen goodness — making Mumbai the Kindness Capital of India.”
The Bigger Picture
This initiative is a great example of how mobility, culture, and community can intersect to make everyday urban experiences more meaningful. It’s not just about getting from point A to B — it’s about enriching the journey itself.
