Air India Express rolls out new uniforms for cabin crew and frontline staff

Air India Express has rolled out new uniforms for its cabin crew and frontline staff across its network, introducing a fresh new look for the teams who welcome, assist and engage with guests every day.

Fresh Identity
- Effective 1 September, uniforms introduced across cabin crew, airport services, aviation security, and flight operations.
- Extends the airline’s Tales of India initiative — previously showcased through aircraft tail art — into everyday guest interactions.

Cultural Inspiration
- Design elements drawn from India’s rich textile traditions:
- Kanjeevaram (Tamil Nadu)
- Pattu (Himachal Pradesh)
- Patola (Gujarat)
- Gamosa (Assam)
- Bagh (Madhya Pradesh)
- Contemporary silhouettes inspired by the kurti, paired with jackets, scarves, and pocket squares.

Brand Connection
- Anchored in Xpress Blue with accents of Xpress Orange.
- Creates a cohesive visual link across aircraft, airports, and service touchpoints.

Design & Fabric
- Designed in-house by Pooja Krishnan, ensuring practicality for frontline operations.
- Men’s cabin crew uniforms developed with Trent Limited.
- Crafted from banana crepe fabric — breathable, durable, comfortable, with elegant drape.

Guest Experience Impact
- Reflects energy, professionalism, and warmth of frontline teams.
- Balances cultural authenticity with modern functionality.
- Reinforces Air India Express’ transformation journey and consistent brand experience.

This rollout is more than a wardrobe change — it’s a symbol of cultural storytelling and brand evolution, making every guest interaction feel uniquely Indian yet globally contemporary.