Crowne Plaza by IHG Debuts New Flagship Property in the Heart of New York City
Crowne Plaza by IHG, one of the world’s largest premium hotel brands and a pioneer in blended travel, announced the opening of Crowne Plaza Manhattan Times Square, its new Americas flagship property.
New Flagship Property
- Brand: Crowne Plaza by IHG
- Location: Times Square, New York City
- Opening: Announced as the new Americas flagship property.
- Scale: 22 stories, 685 city-view guestrooms.
- Developer: Al Rayyan Tourism Investment Company (ARTIC).
- Operator: Highgate.
Design & Experience
- Built on a landmark originally constructed for the 1964 New York World’s Fair.
- Spaces designed for work, connection, and relaxation.
- Locally inspired artwork and murals by artist Tiago Magro.
- Fifty-First Street Social: vibrant bar and all-day dining hub.
- 24/7 Marketplace: elevated grab-and-go options.
- Signature Weekly Socials and Daily Rituals programs for guest engagement.
Location Advantage
- Steps away from Times Square, Rockefeller Center, Broadway Theater District, and Central Park.
- Positioned at the intersection of business, culture, and entertainment.
Leadership Perspectives
- Ginger Taggart (IHG):
> “Our new flagship hotel… represents our vision for the future of blended travel.”
- Tarek M. El Sayed (ARTIC):
> “This transformation reflects our long-term vision for the asset and our confidence in New York and the strong US hospitality market.”
Guest Highlights
- Manhattan Level: elevated suites and guestrooms with skyline views.
- Broadway Suite: exclusive penthouse retreat with expansive terrace.
- Flexible meeting & event spaces with concierge support.
- Residential-inspired comforts for blended travel (business + leisure).
Global Context
- Crowne Plaza has 400+ hotels open worldwide and nearly 150 in pipeline.
- Expected to add 36,000+ rooms, expanding global footprint by 35%.
- Reinforces Crowne Plaza’s role as a premium brand for blended travel.
This opening is both a heritage revival and a modern reinvention, positioning Crowne Plaza Manhattan Times Square as a flagship for the brand’s global transformation.
