Get Ready with KATSEYE x ALL Accor; From the mirror to the stage

On the occasion of KATSEYE's concert at the Accor Arena on September 9, 2026, ALL Accor - Accor's booking platform and loyalty program - treats a selection of guests (members and contest winners) to an exclusive experience that immerses them in the world of the concert, from the very first preparations all the way to the stage.

Concept
- Hotels become the starting point of the concert journey, turning pre-show rituals into immersive experiences.
- Guests (ALL Accor members & contest winners) enjoy styling, meet-and-greets, and backstage access before the KATSEYE concert at Accor Arena, Paris (Sept 9, 2026).

Hotel Immersion
- Sept 8:
- A suite redesigned in KATSEYE’s universe.
- Glam Room with nail art, tooth gems, hair coloring.
- Exclusive meet-and-greet with the band.

- Sept 9:
- Backstage tour of Accor Arena.
- Step onto the stage before doors open.
- VIP box concert experience.

Global Rollout
- After Paris, the concept expands to arenas worldwide: Sydney (Afterpay Arena), London (Wembley), São Paulo (Allianz Parque, SalaRai).
- Part of Accor’s 7,300+ Limitless Experiences catalog, redeemable with Reward points.

The “Endorphin Economy”
- Based on Accor’s 2026 experiential travel report with Globetrender.
- 89% of travelers say live events deliver a “natural high” worth traveling for.
- Hotels become gathering places for collective euphoria, not just accommodation.

Exclusivity as Currency
- True rarity lies in access to the inaccessible: backstage, artist encounters, pre-show rituals.
- Loyalty becomes a passport to extraordinary moments, beyond a simple stay.

This campaign cleverly positions Accor hotels as cultural gateways, not just lodging — tapping into the emotional build-up of concerts and the new fan ritual of “pre-show hype.”