Air France’s new Travelers’ Award at the Deauville American Film Festival is a fascinating blend of aviation and cinema culture.
The Award
- Winner: A Private Life by Rebecca Zlotowski, honored on September 5, 2026.
- Selection Method: Unlike traditional jury votes, the award is based entirely on actual onboard viewing data from Air France flights — audience size, number of viewings, and total viewing time.
- Symbolism: The champagne-colored trophy is inspired by an aircraft window, representing travel and discovery.
The Air France x Barrière Dinner
- Hosted at Ciro’s, the iconic Deauville boardwalk restaurant.
- Attended by the Festival jury (chaired by Roschdy Zem), Air France executives, and Barrière Group co-presidents.
- Culinary highlight: a dessert by Claire Heitzler, also known for creating La Première cabin desserts.
Cultural Commitment
- Air France has supported the Deauville Festival for 13 years, alongside Cannes, TIFF, CANNESERIES, and Biarritz’s NOUVELLES VAGUES.
- The Travelers’ Award debuted at CANNESERIES in May 2026 and is planned to expand to other festivals in 2027.
- Through its U.S. network (18 destinations), Air France continues to connect audiences with American cinema worldwide.
Why It Stands Out
This award is unique because it reflects real passenger choices, not curated opinions. It’s a clever way for Air France to showcase its role as both a carrier and a cultural ambassador.
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