Magnum by Safari Appoints Saif Ali Khan as Brand Ambassador, Marking a New Chapter for the Luggage Brand
Magnum by Safari, the luggage brand from Safari
Industries (India) Limited, has announced Bollywood actor Saif Ali Khan as its Brand
Ambassador.
Brand Ambassador:
Bollywood actor Saif Ali Khan has been appointed as the face of Magnum by Safari.
Campaign theme:
Built around the tagline “Swag On The Move”, highlighting individuality, confidence, and style in travel.
Product positioning:
Durable trolley and duffle bags starting at ₹1,400, combining affordability with design and functionality for the modern Indian traveler.
Leadership statement:
Sudhir Jatia, MD of Safari Industries, emphasized Magnum’s rise as a top choice on Flipkart, citing premium quality and modern aesthetics at accessible prices.
Celebrity perspective:
Saif Ali Khan said he was drawn to the brand’s balance of affordability, design, and style, aligning with his own travel philosophy of simplicity and confidence.
Rollout:
The campaign will be launched across Flipkart and other consumer touchpoints, aiming to strengthen brand affinity among style-conscious audiences.
This partnership is clearly designed to elevate Magnum’s image from a functional luggage option to a lifestyle statement.
