Soul of Siam: Anantara and Jim Thompson Expand Collaboration with Exclusive Resort-Wear Collection
Anantara Hotels & Resorts has joined forces with Thai heritage silk house Jim Thompson to launch ‘Soul of Siam’, an exclusive collection of resort wear and accessories, debuting across all Anantara properties in Thailand.
Collaboration
- Anantara Hotels & Resorts partners with Jim Thompson, Thailand’s iconic silk house, to launch Soul of Siam, a nine-piece resort wear and accessories collection.
- Extends their partnership from interiors (Explorer Suite at Anantara Siam Bangkok, designer villa at Anantara Mai Khao Phuket) into fashion.
Heritage
- Jim Thompson revitalized Thailand’s silk industry in the 1950s, bringing it global recognition.
- The collection’s motifs draw on Thai temple architecture, mythical guardians, rural landscapes, and tropical flora.
- A bespoke logo combines Anantara’s “A” with temple silhouettes, symbolizing shared Thai heritage.
Collection Highlights
- Wrap kaftan
- Silk scarf & pocket square
- Capri beach bag
- Origami elephant cap
- Vanity travel pouch & laptop case
- Available in Soul of Siam print and deep navy palette.
Campaign
- Shot at Anantara Siam Bangkok and Anantara Riverside Bangkok.
- Fronted by Thai power couple Cindy Sirinya Bishop (Miss Thailand World 1996, Asia’s Next Top Model host) and Byron Bishop (actor, model, producer).
- Their presence mirrors the blend of Thai heritage and contemporary glamour.
Availability
- Launches 1 September 2026.
- Pop-up displays at all Anantara properties in Thailand.
- Available at Jim Thompson stores (Surawong, Siam Paragon, ICONSIAM, CentralWorld, etc.) and online at jimthompson.com.
This collaboration positions Soul of Siam as both a luxury travel memento and a celebration of Thai craftsmanship, letting guests take home a piece of Anantara’s cultural story.
