ATM 2026 set to strengthen partnerships, reinforce confidence and shape the future of global travel
RX Global, organisers of
Arabian Travel Market (ATM), hosted the official press conference for ATM
2026 alongside the event's strategic partners and key partners, the Dubai
Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts and Al
Rais Travel.
Event Details
- Dates: 14–17 September 2026
- Venue: Dubai World Trade Centre
- Edition: 33rd ATM, the Middle East’s leading international travel and tourism event
Strategic Partners
- Dubai Department of Economy and Tourism (DET)
- Emirates
- IHG Hotels & Resorts
- Al Rais Travel
- Sabre (ATM Travel Tech strategic partner)
Purpose & Focus
- Reconnect the global travel community after industry disruption
- Strengthen partnerships and commercial relationships
- Showcase resilience, confidence, and collaboration in tourism
- Explore Travel 2040: Driving New Frontiers Through Innovation and Technology
New Features
- ATM Travel Tech: a dedicated co-located exhibition
- Tech & Innovation Hub: spotlighting AI, robotics, fintech, immersive tech, and smart mobility
- Conference Programme: Global Stage, Future Stage, Experience Hub with leaders, policymakers, and researchers
Key Highlights from Partners
- DET: Dubai as a trusted global meeting point, aligned with the D33 economic agenda
- Emirates: Strengthening tourism initiatives and specialized traveler segments
- IHG Hotels & Resorts: Leveraging tech and data for sustainable demand and guest personalization
- Al Rais Travel: Launching AlRaisTravel.com with Voice AI and Chat AI, expanding into medical tourism
- Sabre: Helping the industry navigate uncertainty with intelligence and technology
Broader Impact
ATM 2026 positions Dubai as a hub for innovation in tourism, while reinforcing the importance of technology, sustainability, and global collaboration in shaping the industry’s future.
This year’s ATM feels like a reset moment for global travel, with Dubai using its role as a connector to push innovation and resilience.
