Fly Finnair, stay at Radisson Hotels: Finnair Plus and Radisson Rewards Launch Strategic Loyalty Partnership
Radisson Rewards and Finnair Plus members can now convert points into flights and hotel stays, with Finnair Plus members also eligible to match their status to Radisson Rewards, unlocking additional benefits and a more seamless travel experience.
Points Conversion:
- Radisson Rewards Points ↔ Avios (Finnair Plus currency).
- Members can move seamlessly between hotel stays and flights.
Status Match:
- Finnair Plus Silver & Gold → Radisson Rewards Premium.
- Finnair Plus Platinum & Platinum Lumo → Radisson Rewards VIP.
- Benefits apply immediately, ensuring recognition from the first stay.
Exclusive Access:
- Selected Radisson Rewards Premium & VIP members invited to Finnair Plus Silver, Gold, or Platinum tiers.
Strategic Value
- Radisson Rewards: Expanding its loyalty ecosystem by linking hotels to one of the largest airline programs in the Nordics and Baltics.
- Finnair Plus: Strengthening its adoption of Avios, giving members broader earning and redemption opportunities across the oneworld alliance and partner brands.
Industry Voices
- Radisson Hotel Group (Elina Zois, VP Loyalty): “Building stronger connections between travel partners and loyalty ecosystems is central… we’re giving members something genuinely valuable: the ability to make every stay and every flight count.”
- Finnair (Gerben Sikkema, VP Loyalty): “Our ambition is to create value not only when members fly with us, but throughout their entire travel journey.”
Why It Matters
This partnership reflects a broader trend: airlines and hotel groups are deepening loyalty integrations to capture the full travel journey. For frequent travelers, it means:
- More flexibility in how points are used.
- Recognition across both air and hotel experiences.
- A smoother, more premium travel ecosystem.
This move mirrors what Marriott is doing with Spotnana (corporate distribution) and what Hilton/Hyatt are exploring in their own loyalty tie-ups. It’s part of a bigger shift toward cross-brand loyalty ecosystems.
