WTTC Announces Right Honourable Justin Trudeau as Headline Speaker for Malta Global Summit
The World Travel & Tourism Council (WTTC) announced that Right Honourable Justin Trudeau, the former Prime Minister of Canada, will be a headline speaker at its 26th Global Summit taking place between 7–9 October 2026 at the Mediterranean Conference Centre in Valletta, joining more than 1000 delegates from over 100 countries and over 200 leading Travel & Tourism CEOs, senior executives and government leaders.
Event Overview
- Dates: 7–9 October 2026
- Location: Mediterranean Conference Centre, Valletta, Malta
- Theme: FUTU[RE]SET – exploring innovation, investment, collaboration, and leadership for a resilient and sustainable travel future.
- Scale: 1,000+ delegates from 100+ countries, including 200+ CEOs, senior executives, and government leaders.
Key Highlight
- Justin Trudeau, former Prime Minister of Canada, will be a headline speaker, bringing insights from his experience leading a G7 nation and navigating global challenges.
Industry Context
- WTTC’s latest data:
- $1 trillion global Travel & Tourism investment in 2025 (up 8.5% year-on-year).
- Sector contributed a record $11.6 trillion to world GDP, outperforming the wider global economy.
Summit Agenda
- Geopolitical change and its impact on travel.
- Artificial intelligence & emerging technologies transforming tourism.
- Future of aviation & connectivity.
- Investment & destination development.
- Changing traveller expectations.
- Sustainability & workforce development.
Malta’s Role
- Selected from 21 destinations to host the Summit, reflecting its strong tourism leadership and growing reputation as a world-class events hub.
- Opportunity to showcase Malta’s heritage, hospitality, connectivity, and visitor offering to global decision-makers.
- Expected legacy: stronger international partnerships, investment opportunities, and enhanced global reputation.
Voices
- Gloria Guevara (WTTC CEO): Welcomed Trudeau’s participation, highlighting Malta as the epicentre of global tourism conversations.
- Carlo Micallef (Malta Tourism Authority CEO): Emphasized quality visitor experiences and long-term value creation.
- Dr Charles Mangion (Chairman, Malta Tourism Authority): Stressed balancing growth with sustainability.
This Summit positions Malta at the heart of global tourism leadership, while spotlighting how AI, sustainability, and investment will shape the sector’s next decade.
