Emirates to showcase industry-first Premium Economy seats with privacy divider at ATM
Emirates is making a bold statement at Arabian Travel Market 2026 (ATM) with its new A350 Premium Economy seat, which is the first in the industry to feature a full-height adjustable privacy divider. This electrically powered seat blends comfort, technology, and exclusivity in ways that blur the line between Premium Economy and Business Class.
Highlights of the New Premium Economy Seat
- Privacy: Full-height divider for a cocoon-like experience.
- Comfort: Preset lounge and meal positions, plus the U-Dream leather headrest (another industry-first).
- Tech: Wireless charging, USB-C ports, and a 13.3-inch 4K HDR entertainment screen.
- Dining: Elevated service with Royal Doulton China, welcome drinks, amenity kits, and a curated beverage list.
ATM Showcase Beyond Seating
- Signature experiences: A380 Shower Spa, Onboard Lounge, Boeing 777 Game Changer First Class Suite, and A350 Business Class.
- Sustainability & community: Vertical farming with Bustanica, wildlife conservation in Wolgan Valley and Dubai Desert Conservation Reserve, humanitarian projects via the Emirates Airline Foundation.
- Merchandise: Collectible aircraft models, Emirates Signature Series (authenticated sports jerseys), and the debut of Aircrafted by Emirates — luxury bags crafted from reclaimed leather.
Collectors’ Corner
- New 1:200 snap-fit aircraft models in classic and special liveries (Arsenal Champions 2026, UAE Fly The Flag, US Open, Destination Dubai).
- Signature Series jerseys from Real Madrid, AC Milan, Arsenal, and UAE Team Emirates, authenticated with holograms.
- Aircrafted by Emirates leather collection inspired by First and Business Class seat design.
📍 The Emirates stand will be in Sheikh Saeed Hall, ATM Dubai (14–17 September 2026), with space for over 130 visitors and meetings with more than 30 partners.
