Cleartrip launches ‘Elite’ - India's only loyalty programme built to alleviate travel anxiety
Cleartrip’s launch of Elite is a bold attempt to rethink loyalty in India’s travel market by focusing on anxiety-free flexibility rather than traditional points and tiers.
Key Features of Elite
- No fees, no tiers – just two bookings in 12 months to qualify.
- Low-cost flexibility: Domestic flight date changes for just ₹9.
- Hotel savings: Up to 20% off on three eligible hotel bookings.
- Holiday bonus: ₹5,000 voucher on holiday packages.
- Cashback: Up to 100 SuperCoins on flights and hotels.
- Priority support: 24×7 customer service access.
Why It’s Different
- Moves away from the “earn points after you spend” model.
- Tackles two big pain points:
1. The fear of costly changes when plans shift.
2. The compromise on hotels/experiences after spending heavily on flights.
- Designed as a starting point for a broader membership proposition, with plans to become more personalized over time.
Leadership Perspective
- Manjari Singhal, Chief Growth & Business Officer:
“Travel should be a source of joy… Elite is our way of taking away some of these user pain points and helping travellers make fewer compromises.”
- Long-term ambition: evolve into a proactive travel partner that supports customers before, during, and after trips.
