Mohammed bin Rashid visits Arabian Travel Market 2026
His Highness Sheikh
Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE
and Ruler of Dubai, visited the 33rd edition of Arabian Travel Market (ATM),
being held at the Dubai World Trade Centre until 17 September.
Leadership Presence
- His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, toured the 33rd Arabian Travel Market (ATM) at Dubai World Trade Centre.
- Accompanied by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum and senior officials.
Event Highlights
- Reviewed latest innovations and trends in global travel and tourism.
- Briefed by Helal Saeed Almarri (DG of Dubai DET & DWTC Authority) on ATM’s role as a platform for partnerships, expertise exchange, and growth opportunities.
- Strong international participation reflects confidence in Dubai’s leadership in tourism innovation.
Key Messages
- Dubai and the UAE continue to strengthen their position as global hubs for travel and tourism.
- ATM reinforces Dubai’s role as a leading destination shaping the future of the sector, guided by innovation, openness, partnerships, and exceptional visitor experiences.
- ATM serves as a global platform connecting leaders, investors, and innovators to explore new growth opportunities.
Pavilion Visits
- National and international exhibitors: Kuwait Airways, Bahrain, Qatar Airways, DET, Ministry of Economy & Tourism, Abu Dhabi, Etihad Airways, Spain.
- Hospitality groups: Minor Hotels, STORY Hospitality, Marriott Bonvoy, IHG Hotels & Resorts.
Strategic Themes
- Advances in AI, digital transformation, sustainable tourism, and smart mobility showcased.
- ATM 2026 theme: “Travel 2040: Driving New Frontiers Through Innovation and Technology.”
- Focus on AI integration, evolving traveler expectations, destination resilience, and sustainable growth.
👉 In essence: Sheikh Mohammed’s presence underscored Dubai’s ambition to remain at the forefront of global tourism innovation, with ATM serving as a key platform for shaping the industry’s future.
