Embracing diversity while delivering joined-up experiences is key to Gulf nations’ business events success
Gulf nations must showcase
the differences in their offerings while presenting a united front to international
visitors, according to regional business events leaders speaking on day two of
Arabian Travel Market (ATM) 2026.
Theme:
Collaboration vs. competition in GCC business events
Key Insight:
Gulf nations must present a united front to international visitors while showcasing their unique national identities.
Speakers:
Leaders from Bahrain, Qatar, Ras Al Khaimah, Oman, and OVG Middle East.
Main Points:
- Dr. Debbie Kristiansen (OVG Middle East): The Middle East should be seen like Europe — a region of distinct countries, not a monolith.
- Maryam Toorani (Bahrain): Growth is regional, but each country must retain its identity.
- Iyad Rasbey (Ras Al Khaimah): Business events development should align with destination infrastructure growth.
- Khalid Al Zadjali (Oman): Events should be designed to fit the destination’s character, not the other way around.
- Ahmed Al Binali (Qatar): Mega-events like the FIFA World Cup benefit the entire GCC, not just the host nation.
Industry Context:
ICCA data shows GCC business events growth is more than double the global average.
ATM 2026 Theme:
Travel 2040: Driving New Frontiers Through Innovation and Technology — focusing on AI, digital transformation, smart mobility, and evolving traveler expectations.
Event Evolution:
ATM now positions itself as a year-round platform for global travel and tourism communities, beyond the exhibition floor.
This session underscores a balancing act: regional unity for scale and visibility, but national individuality for authenticity and appeal.
