According to Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, travellers are showing greater flexibility in deciding when they holiday, with September–October emerging as an additional period for short breaks, family holidays and experience-led vacations.
India’s Expanding Travel Calendar
- Traditional Peaks: Summer, festive season, and year-end holidays.
- New Shoulder Demand: September–October now emerging as an additional strong travel period.
Drivers:
- Festivals and public holidays (Ganesh Chaturthi, Gandhi Jayanti, Navratri, Durga Puja, Dussehra).
- Long weekends encouraging short breaks.
- Post-monsoon weather ideal for nature, wildlife, and road trips.
Domestic & International Appeal
- Domestic: Wellness retreats, experiential holidays, wildlife trips, road journeys.
- International: Autumn in Europe; favorable conditions in Asia (Japan, Vietnam, Thailand, Indonesia, Singapore, Malaysia, South Korea).
- Ease of Travel: Improved visa processes and accessibility encourage spontaneous getaways.
Value Proposition
- Off-peak travel offers competitive pricing on flights and hotels.
- Budgets can be redirected toward premium stays, curated experiences, or immersive activities.
- Lighter crowds enhance relaxation and authenticity.
Industry Voices
- Rajeev Kale (Thomas Cook India): Demand is spreading more evenly across the year, with September–October benefiting from this shift.
- S.D. Nandakumar (SOTC Travel): Festivals and favorable conditions create natural opportunities for family and experience-led travel before Diwali and Christmas peaks.
Big Picture
India’s travel calendar is evolving from three sharp peaks to a longer, more balanced season, giving consumers more flexibility and destinations more consistent demand.
This shift is particularly interesting because it suggests India is moving toward a year-round travel culture, similar to mature tourism markets.
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