Emirates signs 11 new partnerships on day two of ATM
Emirates has signed eleven partnership agreements on the second day of Arabian Travel Market in Dubai, deepening its collaboration with seven destinations and opening access to and supporting new customer segments across its global network, as well as expanding codeshare agreements for deeper cooperation with partner airlines.
Sri Lanka Tourism Promotion Bureau (SLTPB)
Renewed collaboration to promote Sri Lanka globally, leveraging Emirates’ 140-destination network. Focus on marketing campaigns, excursions, and special packages.
Ras Al Khaimah Tourism Development Authority (RAKTDA)
MoU to boost arrivals with joint marketing, curated ground experiences, and bespoke packages via Emirates’ “Dubai Experience.”
Japan National Tourism Organization (JNTO)
New MoU to strengthen tourism promotion. Emirates expanding to 28 weekly flights by Oct 2026, with A380 deployments and Chauffeur-Drive services.
Maldives Marketing & Public Relations Corporation (MMPRC)
Renewed partnership to support inbound tourism growth, with arrivals rising nearly 10% to 2.25 million in 2025.
Bologna Welcome & Parma Welcome (Italy)
Strategic collaboration to promote Emilia-Romagna’s culture, gastronomy, and lifestyle through marketing and trade engagement.
Overseas Workers Welfare Administration (OWWA, Philippines)
MoU to support Overseas Filipino Workers (OFWs) with welfare, repatriation, reintegration, and CSR initiatives. UAE hosts ~271,000 OFWs, with remittances of US$750.3M in H1 2026.
Sharjah Police
Agreement for exclusive travel benefits for employees, brand promotion, and event collaboration.
DERTOUR Group (Europe)
Expanded cooperation to strengthen distribution, premium leisure travel, and NDC adoption.
Cisalpina Tours International (Italy, MSC Group)
Dedicated framework for marine crew travel and logistics, positioning Emirates as preferred airline partner.
Kuwait Airways
Reciprocal codeshare agreement expanding interline partnership, offering seamless multi-sector journeys and baggage handling.
This mix of tourism promotion, airline cooperation, and community engagement shows Emirates’ strategy to deepen its global footprint while supporting specialized travel segments and social initiatives.
