ATM 2026 recognises exhibitor creativity and innovation in the Best Stand Awards

Arabian Travel Market (ATM) 2026 has recognised six exhibitors for outstanding stand design, creativity, technology and visitor experience at the Arabian Travel Market (ATM) 2026 Best Stand Awards, taking place this week at Dubai World Trade Centre (DWTC).

Best Stand Design (over 150sqm):
Dubai Department of Economy and Tourism (DET) — praised for a three-tier design balancing scale, functionality, and visitor flow.

Best Stand Design (50–150sqm):
Rove Hotels — bold, playful design with quirky team costumes that captured the brand’s personality.

Best Stand Design (under 50sqm):
Agilysys — compact but striking, showing how small spaces can still stand out.

Best Stand for Doing Business:
Marriott — recreated hotel lobby atmosphere to foster meetings and conversations.

Best Stand Feature:
Department of Culture and Tourism – Abu Dhabi — immersive dune buggy activation plus Emirati crafts and cultural design.

Best Use of Technology:
HBX Group (ATM Travel Tech) — integrated tech throughout with suspended features and strong visual impact.

Judging Panel
Industry experts from DWTC, Tourism Economics, RX Global, and STR evaluated creativity, technology, and visitor engagement.

Theme of ATM 2026
“Travel 2040: Driving New Frontiers Through Innovation and Technology” — focusing on how innovation and emerging tech are reshaping travel.

This year’s winners reflect a clear trend: stands are no longer just about visual wow-factor, but about creating immersive, functional spaces that drive business conversations and showcase brand identity.