ITC Hotels Signs Storii Mussoorie, Expands Footprint in Uttarakhand
ITC Hotels Limited (ITCHL) announced the signing of a management agreement for a 65-key hotel under the Storii by ITC Hotels brand in Mussoorie, Uttarakhand, further strengthening its presence in one of North India’s most cherished leisure destinations.
New Signing – Storii Mussoorie
- 65-key property under the Storii by ITC Hotels brand.
- Location: near Kempty Falls, offering views of the Siwalik ranges.
- Well connected to Dehradun, Rishikesh, and Haridwar.
Guest Experience
- Designed to blend with natural surroundings while offering modern comforts.
- Facilities: all-day dining restaurant, bar & lounge, wellness amenities.
- Target audience: leisure travellers, families, and those seeking a restorative mountain escape.
Strategic Vision
- Reinforces ITC Hotels’ commitment to immersive, destination-led hospitality.
- Mussoorie chosen for its enduring charm, accessibility, and appeal for experiential travel.
- Aligns with Storii’s philosophy of discovery, authenticity, and celebrating local culture.
Broader Context
Mussoorie remains one of North India’s most beloved retreats, and this signing strengthens ITC Hotels’ footprint in Uttarakhand. It’s part of a larger trend where Indian hospitality brands are leaning into nature-led, experiential stays to meet evolving traveller preferences.
