JW Marriott, part of Marriott International, Inc., and Aimbridge Hospitality today announced plans for a dramatic transformation of its Dana Point resort property, which will debut as The Ocean Cliffs at Dana Point, a JW Marriott Resort.
Resort Evolution
- Rebranding: The property will join the JW Marriott portfolio, elevating its positioning with a focus on holistic well‑being, meaningful connection, and exceptional hospitality.
- Design vision: Global firms HKS and ROAM are reinterpreting the resort’s Victorian‑era architecture with a contemporary coastal aesthetic, inspired by Dana Point’s cottages, Lantern District, and surf culture.
- Guest rooms: All 371 rooms will be refreshed with layered interiors, residential touches, and a coast‑inspired palette.
Key Enhancements
- Arrival experience: Redesigned entry drive, porte cochere, and lobby flowing into dining spaces and an ocean‑view deck.
- Central pool: A new destination‑style pool at the heart of the property, with lounge areas and sweeping Pacific views.
- Event spaces: Expanded multi‑acre lawn, enhanced ballroom facilities, and a new 6,000‑sq‑ft ballroom for weddings, meetings, and celebrations.
- Dining: Introduction of a signature chef‑driven restaurant with locally inspired cuisine.
Guest Experience
- Family‑friendly amenities retained: Kid’s Club, Splash Zone, cabana rentals, and family pool area.
- New programming and outdoor activities designed to encourage discovery and shared experiences.
- Interiors will feature classic millwork, curated art, and maritime curiosities, honoring Dana Point’s heritage.
Community & Legacy
- The resort has been a Dana Point icon for nearly 40 years, anchoring the community with its blufftop perch over the harbor.
- The transformation underscores its role as a premier Southern California destination for leisure travelers, weddings, and corporate events.
This repositioning signals Marriott’s intent to blend legacy charm with modern luxury, ensuring the property remains a cornerstone of Dana Point hospitality for decades to come.
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