The Brands Guests Continue to Count On: Three Hilton Brands Again Rank No. 1 in JD Power 2026 Study
Hilton has once again proven its strength in guest satisfaction, with three of its brands topping their categories in the JD Power 2026 North America Hotel Guest Satisfaction Study:
Hampton by Hilton
– Highest-ranked Upper Midscale brand (2nd consecutive year).
- Known for consistent service, complimentary hot breakfast (including the signature Hampton waffle), and the 100% Hampton Guarantee.
- With over 3,000 hotels worldwide, it remains a trusted choice for both business and leisure travelers.
Tru by Hilton
– Highest-ranked Midscale brand (4th consecutive year).
- Redefines midscale stays with intuitive design, vibrant social spaces, and modern amenities at affordable prices.
- Appeals to cross-generational guests seeking simplicity, energy, and reliability.
Home2 Suites by Hilton
– Highest-ranked Upper Midscale/Midscale Extended Stay brand (4th consecutive year).
- Designed for longer stays with spacious suites, in-suite kitchens, pet-friendly policies, and flexible living spaces.
- Helps guests maintain routines while traveling for work, relocation, or extended vacations.
About the JD Power Study
- Celebrating its 30th year, the study is based on feedback from 44,000+ hotel guests (May 2025 – May 2026).
- Evaluates satisfaction across seven dimensions: guest room, food & beverage, facility, staff, connectivity, value, and check-in/check-out.
This recognition highlights Hilton’s ability to deliver reliable, high-quality stays across different traveler needs — from quick business trips to extended family relocations.
