Your Event Solutions Moves Forward as ALTOUR, Bringing Business Travel and MICE Under One Global Brand

After 25 years building one of the most trusted specialist businesses in meetings and events, Your Event Solutions (YES) is becoming ALTOUR. The transition brings together the expertise, creativity and relationships that have defined YES with ALTOUR's award-winning business travel management services under one global brand.

Key Announcement
- Your Event Solutions (YES) has officially rebranded as ALTOUR after 25 years.
- The move combines YES’s creativity and event expertise with ALTOUR’s global business travel management services.

Celebration
- The 25th anniversary of YES was marked at The Langham, London on September 11.
- Attended by YES founder Sue Gill and ALTOUR President Gabe Rizzi.

What This Means for Clients
- Expanded support: from corporate travel programs to end-to-end event delivery (strategy, sourcing, creative, tech, reconciliation).
- Clients retain YES’s personal service, now backed by ALTOUR’s global reach, buying power, and technology.
- Powered by ALTOUR iQ, a connected intelligence platform offering real-time oversight of budgets, delivery, reconciliation, and event impact.

Leadership Voices
- Gabe Rizzi (ALTOUR President): “We honor YES’s legacy not by replacing it, but by giving the same talented team a larger platform.”
- Sue Gill (YES Founder): “Extraordinary events begin with understanding people. That belief remains at the heart of the business.”

Legacy & Future
- The Halifax office continues as a hub, preserving YES’s Yorkshire heritage.
- Under ALTOUR, the brand now connects global travel management with meetings & events expertise, offering one accountable partner for how people travel, meet, and connect.

This is a classic example of a heritage brand evolving into a global platform without losing its identity.