Air India unveils new chapter of ‘There is an Air About India’ campaign featuring Vaibhav Sooryavanshi

Air India’s latest chapter of its “There is an Air About India” campaign is a powerful celebration of collective spirit and national pride. Launched ahead of the Asian Games, the campaign features rising cricket star Vaibhav Sooryavanshi in a digital film that emphasizes how behind every champion stands a community of families, coaches, mentors, teammates, and fans rallying together.

Theme:
Success is never achieved alone — the campaign’s refrain “Together We Fly” captures the idea that India’s greatest achievements are powered by collective support.

Vaibhav Sooryavanshi’s Journey:
The film traces his path from a young boy with a dream to a national inspiration, weaving in stories of encouragement from family, coaches, and fans.

Broader Tribute:
It honors athletes across disciplines, highlighting the unseen dedication of support systems that make victories possible.

Air India’s Transformation:
The campaign parallels the airline’s own journey of renewal — with investments in new aircraft, a $400M retrofit program, and the creation of South Asia’s largest aviation training academy.

Creative Touch:
Produced with McCann, the film features an energetic Indian fusion rap soundtrack, blending modern rhythms with traditional influences to reflect the confidence of a new India.

Why It Matters
This campaign isn’t just about sport — it’s about the collective energy of a nation. Air India positions itself as both a carrier of India’s athletes and a symbol of the country’s rise, aligning its transformation with the optimism and ambition of a new generation.