Luxury Group and Sotheby’s Elevate Global Partnership with the Asia Pacific Debut of 'The Art of Knowing' Masterclass Series

Two global luxury brands bring together world-class hospitality, specialist expertise, and the art of connoisseurship across Asia Pacific’s most iconic destinations.

Partnership Expansion
- Luxury Group and Sotheby’s deepen their collaboration, bringing their exclusive masterclass series to Asia Pacific for the first time.
- Builds on last year’s debut at Sotheby’s Hong Kong Luxury Week.

The Art of Knowing
- One-Minute Masterclass Series: Short videos filmed at The St. Regis Hong Kong, featuring Sotheby’s specialists on handbags, jewelry, watches, and wines.
- Launch date: September 2, across Luxury Group and Sotheby’s channels.

In-Person Experiences
- Oct 2 – The Ritz-Carlton, Hong Kong: Fine watch collecting masterclass + Michelin-starred culinary collaboration (L’Envol & Tosca di Angelo).
- Menu highlights: Mediterranean lobster with Oscietra caviar, red star grouper in Matalotta soup, charcoal-grilled Wagyu.
- Includes intimate wine pairing led by Sotheby’s specialist.
- Oct 15 – The St. Regis Shenzhen Bao’an: Wine-focused masterclass.

Connoisseurship Meets Hospitality
- Sotheby’s brings centuries of expertise in collecting and craftsmanship.
- Luxury Group provides exceptional settings, service, and culinary artistry.
- Together, they create rare opportunities for guests to engage with exceptional objects and their stories.

Why It Matters
This partnership blends heritage, expertise, and hospitality, offering guests not just luxury stays but meaningful access to the worlds of collecting and craftsmanship. It’s a unique way of redefining luxury as authentic discovery rather than just opulence.