ITB Asia Conference 2026 Sets the Stage for Human-Centred Travel Across Asia-Pacific

The ITB Asia Conference 2026 in Singapore is shaping up as one of the most influential gatherings for the travel industry in the Asia-Pacific region.

Theme:
“Experiences in Motion: Human-Centred Design in Travel & Tourism” – focusing on traveller expectations, technology, and evolving business models.

Scale:
150+ top speakers from Agoda, Disney Cruise Line, Trip.com, WebBeds, FCM Travel Asia, and more.

Tracks:
- Knowledge Theatre: Chinese outbound tourism, cruise futures, sustainability, digital reputation, and purposeful travel.
- MICE Show Asia Theatre: Event design, ROI, AI in events, corporate travel demands, and destination competitiveness.
- Travel Tech Asia Theatre: AI, automation, multimodal transport, and digital discovery.

Opening Keynotes
- Lovrenc Kessler (Simon-Kucher): Global Travel Outlook – What’s Next for Asia-Pacific.
- Brett Henry (WebBeds): The Next Chapter of Travel – Technology, Transformation and Connected Experiences.

Emerging Themes
- AI & Data: From guest support to hotel marketing, AI is moving beyond hype into tangible value.
- Sustainability: Embedding responsible practices into product design and destination management.
- Experience Design: Storytelling and slower, purposeful travel as strategic assets.
- MICE Evolution: Shifting from square-meter sales to performance-based engagement and impact-driven events.

Partnerships
The programme is shaped by collaborations with ATTA, GMC, GSTC, Tourism Economics, WTCF, and others, reinforcing ITB Asia’s role as a premier platform for knowledge exchange.

This year’s focus on human-centred travel signals a shift: it’s not just about technology or scale, but about creating meaningful, connected experiences that resonate with travellers.