India’s Branded Residences Pipeline Reaches 45 Projects Across 18 Cities; TBRS 2.0 Opens in Mumbai on 7th October 2026
India’s branded residences market has moved from a few pioneering launches to a national pipeline. TBRS 2.0, curated by NOESIS Hotel Advisors, brings the people to JW Marriott Mumbai Sahar on 7 and 8 October.
Market Snapshot
- Pipeline: 45 projects across 18 cities.
- Delivered: Only 9 completed; 36 in feasibility/brand selection stages.
- Premium: Branded homes command 25–40% higher prices than unbranded stock.
- Geography: Delhi NCR & Mumbai dominate; other regions remain underrepresented, signaling future growth opportunities.
TBRS 2.0 – Mumbai, Oct 7–8, 2026
- Venue: JW Marriott Mumbai Sahar.
- Delegates: 250+ participants, 50 Indian & global speakers.
- Launch: Third edition of the NOESIS Branded Residences Report.
- Focus:
- Day 1 → feasibility, operator screening, deal architecture, underwriting, private wealth trends.
- Day 2 → execution: brand partnerships, hotel-led vs. standalone models, sale-and-leaseback, assured returns, pre-launch sales, lifestyle positioning, asset lifecycle.
Key Speakers
- Zubin Saxena (Hilton South Asia)
- Suma Venkatesh (IHCL)
- Gabriel Gn (Banyan Group)
- Kalpesh Mehta (Tribeca Developers)
- Daniel von Barloewen (Accor One Living)
- Jagdish Johal (YOO)
- Fabio Calorio (Pininfarina)
- ~20% of faculty from Southeast Asia, Australia, Middle East, Europe.
Capital Roundtable
- Motilal Oswal Alternates
- HDFC Bank
- ICICI Prudential
- TCG Real Estate
- Certus
Big Picture
India’s branded residences are moving from pioneering launches to a national pipeline, with Mumbai hosting the conversations that will shape the next wave of projects. The summit is positioned as the decision-making hub where feasibility, brand selection, and deal structures will determine whether the premium is realized.
