Novotel and Paris Saint-Germain launch “The Long Game”, bringing inspiring longevity habits into the hotel experience and beyond

Novotel and Paris Saint-Germain unveil one of the most ambitious chapters of their collaboration: The Long Game - a landmark global programme that transforms Novotel's Longevity Everyday vision into immersive hotel experiences, a worldwide digital content platform, and a bold new campaign, all co-created with some of the most beloved names in Paris Saint-Germain history.

Concept & Vision
- Extends Novotel’s Longevity Everyday philosophy into immersive hotel experiences, digital content, and a global campaign.
- Co-created with PSG Legends: Javier Pastore, Pedro Pauleta, Gregory van der Wiel, Nenê, and Blaise Matuidi.
- Focus: making elite performance habits accessible and practical for everyday wellbeing.

Seven Flagship Hotels Worldwide
- Paris, Madrid, Abidjan, Xiamen, Jakarta, Bangkok, Rio de Janeiro.
- Each features PSG-inspired spaces with QR codes unlocking exclusive videos and tutorials.

Four Pillars of Longevity – Immersive Experiences
- EAT: Power Up Breakfast Rituals (Pedro Pauleta) – balanced nutrition with bowls, bakes, and boost drinks.
- SLEEP: Recovery Zone (Gregory van der Wiel) – PSG-themed rooms, journals, blue-light glasses, relaxation routines.
- MOVE: Training Ground (Nenê) – themed gyms, guided workout videos (strength, cardio, toning).
- MEET: Family Clubhouse (Blaise Matuidi) – PSG-themed family rooms, games, and videos on connection and play.

Beyond the Stay
- Global digital content program with cinematic films launching Q4 2026.
- Legends share practical tips on eating, sleeping, moving, and connecting better.
- Campaign message: “Longevity is a long game, built through small actions repeated over time.”

Leadership Voices
- Jean-Yves Minet, Novotel: “Lasting wellbeing comes from small, positive choices repeated over time.”
- Richard Heaselgrave, PSG: “The Long Game shows what can be created when partners share ambition and invest in meaningful activations.”

This collaboration is striking because it blends hospitality, sport, and wellbeing into a lifestyle philosophy, not just a hotel amenity.