The Meliá Collection makes its debut in Rome with a new hotel in the heart of the city

The Meliá Collection will make its debut in Rome in 2027, adding the Italian capital to the portfolio of destinations where Meliá Hotels International’s luxury brand brings together distinctive hotels with their own identity and a strong connection to the character and culture of their surroundings.

Hotel Details
- Opening: 2027
- Location: Via XX Settembre, near Via Veneto, central Rome
- Size: 67 rooms
- Amenities: Restaurant, bar, rooftop bar, wellness area

Partnership
- Developed through an agreement between Meliá Hotels International and Gruppo Stay.
- This is their third collaboration, following projects in the Dolomites (Auronzo Dolomites and Pozza di Fassa Dolomiti).
- Operates under a franchise model.

Strategic Importance
- Rome is considered a natural fit for the brand, given its cultural heritage and global tourism appeal.
- Strengthens Meliá’s luxury growth strategy in prestigious urban destinations.
- Italy is a strategic market for Meliá, with 19 hotels open or under development, including another property in Rome.

Leadership Voices
- Gabriel Escarrer (Meliá CEO): Rome is a key destination in their luxury growth strategy, and Gruppo Stay is a trusted partner.
- Andrea Franceschi (Gruppo Stay Founder): The project is a milestone, reinforcing their position in Italy’s hotel sector and expanding urban hospitality.

This move positions Rome as a flagship destination for The Meliá Collection, alongside other culturally rich locations where the brand emphasizes authentic experiences and local identity.