PRISM and FICCI partner to build framework for India's ₹14,500 crore events sector

PRISM (OYO’s corporate parent) partnering with FICCI is a notable development for India’s fast-growing events sector, which is already valued at around ₹14,500 crore and projected to reach nearly ₹19,600 crore by 2028.

Key Elements of the Partnership
- Industry Standards: Joint work on planning, execution, and safety benchmarks for large-scale events.
- Knowledge Exchange: Workshops, seminars, and training programs for event professionals.
- Skill Development: Structured learning pathways and certifications to professionalize the sector.
- Research & Insights: Whitepapers and industry reports on emerging trends and consumer expectations.

Context
- India’s live-events economy is booming, with concerts, festivals, and corporate gatherings driving demand.
- The Government of India has already set up the Live Event Development Cell (LEDC) to address regulatory and infrastructure challenges.
- PRISM brings operational expertise, while FICCI provides policy influence and industry reach—together aiming to create a more structured and safe ecosystem.

Why It Matters
This collaboration is about building the guardrails for an industry that has often scaled faster than its frameworks. With safety, standards, and skilling now prioritized, the sector could see:
- More job creation across hospitality, logistics, and event management.
- Stronger international competitiveness for India’s events market.
- A shift from fragmented operations to a collaborative ecosystem.