JW Marriott Debuts Its First All-Inclusive Resort with the Opening of JW Marriott Costa Elena Resort and Spa
JW Marriott Costa Elena Resort & Spa has officially opened in Costa Rica, marking the brand's first all-inclusive resort worldwide.
Key Highlights
- Location: Playa El Jobo, Guanacaste, on Costa Rica's northern Pacific coast.
- Scale: 415 guestrooms and suites with a villa-inspired design.
- Positioning: Focused on "all-immersive luxury" rather than traditional all-inclusive experiences, emphasizing wellness, mindfulness, and meaningful connections.
- Starting Rate: From $900 per person per night based on double occupancy.
Griffin Club
- JW Marriott's next-generation luxury "resort within a resort."
- Private lounge, pool, beach area, dedicated concierge services, and personalized wellness planning.
- Includes exclusive accommodations, including a Presidential Suite.
Wellness Focus
- 16,000-square-foot wellness complex.
- Brand's first Mindfulness House.
- Spa by JW with treatments inspired by Costa Rican traditions.
- Activities include sound healing, cacao ceremonies, Reiki, meditation, and wellness rituals inspired by the nearby Nicoya Blue Zone.
Dining
- 15 restaurants and bars.
- Cuisine includes Costa Rican, Italian, Mexican, Japanese, and Afro-Caribbean influences.
- Features a JW Marriott-first root beer stand inspired by J. Willard Marriott's original business.
- Large on-site JW Garden supplying fresh ingredients.
Recreation
- Costa Rica's largest poolscape, featuring 17 pools.
- Family programs, yoga, storytelling, nature experiences, kayaking, diving, fishing, hiking, yacht excursions, and cultural activities.
Meetings & Events
- More than 9,000 square feet of indoor and outdoor event space.
- Oceanfront ballroom and destination-inspired group experiences.
Why It Matters
The opening represents a major strategic move for JW Marriott and Marriott International, expanding the luxury brand into the growing high-end all-inclusive segment. The resort aims to redefine all-inclusive travel by combining premium hospitality, wellness, immersive dining, and authentic Costa Rican cultural experiences.
