SAS EuroBonus named Airline Loyalty Program of the Year in Europe, Middle East and Africa
SAS EuroBonus has been recognized at the 2026 Frequent Traveler Awards, winning:
- Airline Loyalty Program of the Year (EMEA)
- Best Airline Elite Benefits (EMEA)
The awards are based on traveler voting, with more than three million ballots cast globally this year.
Recognition for EuroBonus
With over nine million members, EuroBonus was recognized for its overall loyalty offering, which allows customers to earn and redeem points on:
- Flights
- Hotels
- Everyday purchases
- Various travel and lifestyle services
Elite Member Benefits
EuroBonus Silver, Gold, and Diamond members receive a range of premium travel privileges, including:
- Priority airport services
- Lounge access
- Additional baggage allowances
- Greater travel flexibility
SAS Response
According to Paul Verhagen, Chief Commercial Officer at SAS, the awards are especially meaningful because they come directly from travelers. He emphasized that EuroBonus members remain at the center of the program's development and that SAS will continue enhancing member benefits and opportunities.
Additional Recognition for SkyTeam
SkyTeam, the global airline alliance that SAS joined in 2024, also received two awards:
- Airline Alliance of the Year
- Best Airline Alliance Member Benefits
Award Ceremony
- The winners were announced during the Frequent Traveler Awards ceremony in Chicago on October 7, 2026.
Key Takeaway
The awards highlight the growing strength of the SAS EuroBonus loyalty program, particularly its elite member benefits and broad earning and redemption opportunities, while also recognizing the value delivered through SAS's membership in the SkyTeam alliance.
