ITB Berlin 2027: Tickets on sale now – the new ITB Orange Pass is here
ITB Berlin, the leading B2B event for the international travel industry, brings together the global tourism industry’s key players and creates the ideal conditions for successful business, personal dialogue and fresh inspiration.
Event Overview
- ITB Berlin 2027 will take place from 16-18 March 2027 in Berlin.
- Ticket sales have opened earlier than ever for trade visitors.
- The event will be held under the theme "Travel & Tourism in Motion."
Early Bird Ticket Sales
- Early Bird rates are available until 14 January 2027.
Ticket Pricing
- Unlimited Pass (Trade Visitors): €75 Early Bird | €85 Regular
- Day Ticket (Trade Visitors): €52 Early Bird | €59 Regular
- Unlimited Pass (Students): €46 Early Bird | €50 Regular
- Day Ticket (Students): €35 Early Bird | €37 Regular
- NEW Orange Pass: €299 Early Bird | €399 Regular
New ITB Orange Pass
- Limited to 300 passes.
- Designed for visitors seeking enhanced networking, convenience, and exclusive experiences.
Orange Pass Benefits
Priority Access
- Early entry from 9 a.m.
- Fast-track access through North and South entrances.
Exclusive Facilities
- Access to the ITB Orange Pass Lounge.
- Personalized assistance at the Orange Pass Counter.
Networking Opportunities
- Complimentary meeting slot at a Business Satellite.
- Access to selected networking events.
Convention Benefits
- Reserved seating at the ITB Berlin Convention.
Comfort & Hospitality
- Free cloakroom service.
- Daily refreshment voucher for coffee, snacks, and soft drinks.
Additional Experiences
- Access to the Berlin Radio Tower viewing platform.
- Exclusive Orange Pass goodie bag.
Berlin WelcomeCard
- Complimentary 4-day Berlin WelcomeCard.
- Public transport access across fare zones ABC.
- Discounts and benefits at more than 170 attractions, museums, restaurants, and shops.
Additional Visitor Benefits
- All trade visitor tickets include access to:
- ITB Berlin Convention
- Guided tours on industry trends
- Networking events
- ITB Navigator digital platform for appointment scheduling and business matchmaking
Association Discounts
- Special discounted tickets will again be available through participating industry associations.
- Additional partnership announcements are expected soon.
Key Takeaway
The introduction of the ITB Orange Pass adds a premium tier focused on business efficiency, exclusive networking, enhanced comfort, and a richer Berlin experience for travel industry professionals attending ITB Berlin 2027.
