Hilton and Scandic Sign New Nordics Strategic Agreement
Hilton and Scandic Hotels Group, the largest hotel operator in the Nordics, have signed a strategic agreement to accelerate the growth of Hilton’s brands across Sweden, Norway, Denmark and Finland.
Partnership Focus
- Combines Hilton's global brand portfolio and commercial reach with Scandic's strong regional presence and operational expertise.
- The agreement focuses on specific development opportunities and is not a large-scale conversion of Scandic hotels to Hilton brands.
Loyalty Program Benefits
New benefits for members of:
- Hilton Honors
- Scandic Friends
- Details will be announced at a later date.
First Project in Copenhagen
- The partnership's first announced project is a 284-room Hilton Hotels & Resorts property at Scanport near Copenhagen Airport.
- The hotel will be operated by Scandic under a Hilton franchise agreement.
- Expected to open in 2029.
Hotel Features
- Restaurant and bar.
- Meeting and event spaces.
- Wellness facilities.
- Fitness center.
- Executive lounge overlooking the Öresund Strait.
Existing Collaboration
Hilton and Scandic have worked together for more than 20 years.
Scandic currently operates:
- Hilton Helsinki Airport
- Hilton Helsinki Strand
- Hilton Helsinki Kalastajatorppa
- Hilton Helsinki Airport is set for a multi-phase refurbishment.
Leadership Comments
- Chris Nassetta, President & CEO of Hilton, said the agreement creates a clear path for expanding Hilton's presence across the Nordic region.
- Jens Mathiesen, President & CEO of Scandic Hotels Group, said the partnership aligns with Scandic's long-term growth strategy and builds on its successful operation of Hilton hotels in Helsinki.
Growing Nordic Tourism
The agreement comes amid strong travel demand across the Nordic region.
In 2025:
- Sweden recorded over 70 million guest nights.
- Denmark recorded around 68 million guest nights.
- Norway recorded over 40 million guest nights.
- Finland recorded more than 23 million guest nights.
- Growth has been supported by increasing interest in nature-based tourism, outdoor travel, and cooler-climate destinations.
