Morocco's 2030 Vision Drives Hospitality Growth and Investment
As Morocco breaks tourism records and hospitality and infrastructure investment soars ahead of the 2030 FIFA World Cup, API Events 3rd Annual Morocco Showcase on 26 November brings global brands, sovereign backed funds, tourism officials, DFIs and local operators together to capitalise on institutional-grade opportunities, economic and political stability and deepened capital markets
Tourism & Hotel Expansion
- Morocco plans to add 60,000 hotel beds before the 2030 FIFA World Cup.
- The country remains Africa's most-visited destination and is accelerating tourism infrastructure development.
Strong Hotel Investment Activity
- Radisson Hotel Group aims to expand its Morocco portfolio from 11 to 30 hotels by 2030.
- Morocco has 75 hotels and 10,606 rooms in the development pipeline, ranking second in Africa.
Rising Investor Confidence
- Strong tourism demand, improved air connectivity, and government support continue to attract investors.
- Casablanca and Marrakech remain key hospitality investment destinations.
Major Hospitality Deals
- Hotel operator Risma completed acquisitions worth $67 million and sold Sofitel Casablanca Tour Blanche for $46 million.
- Risma also expanded its partnership with Accor for hotel renovations and new developments.
Growing Capital Market Support
- Casablanca Stock Exchange is valued at over $103 billion.
- Investment firm Kasada has been selected to manage a Moroccan tourism fund.
Morocco Showcase Focus Areas
Hospitality
- Hotel performance and demand trends.
- Growth of international and local hotel operators.
- Opportunities in luxury, boutique, and eco-tourism segments.
Real Estate & Investment
- Family office and private capital investment opportunities.
- Mixed-use, logistics, office, and retail developments.
- City investment opportunities across Casablanca, Tangier, Marrakech, and Rabat.
Key Takeaway
Driven by FIFA World Cup 2030 preparations, Morocco is emerging as one of Africa's leading hospitality and tourism investment markets, attracting global hotel brands, developers, and institutional investors.
