Arabian Travel Market 2027 announces ‘Travel without boundaries’ theme as experiences reshape traveller demand
Arabian Travel Market (ATM) has
announced its 2027 theme, Travel without boundaries: Shaping global travel through
experience, reflecting how travellers’ interests, passions and expectations are
reshaping where, why and how people travel, while also creating business
opportunities across the tourism industry.
Event Details
- Dates: 3-6 May 2027
- Venue: Dubai World Trade Centre (DWTC), Dubai
Why This Theme?
- Travelers are increasingly choosing destinations based on experiences and passions.
- Tourism businesses are adapting to meet demand for more meaningful, personalized journeys.
Key Travel Trends
- 56% of travelers are more interested in exploring new destinations.
- 68% of MENASA travelers show stronger interest in new destinations.
- 50% seek local food and beverage experiences.
- 40% want to connect with local communities.
- 30% are more interested in event-based travel.
Experiences Driving Travel
Growing interest in:
- Culture
- Gastronomy
- Wellness
- Adventure
- Music
- Sports
- Major events
Four Theme Pillars
Experience without Boundaries
- Creating unique and memorable journeys.
Opportunity without Boundaries
- Unlocking new tourism markets and revenue streams.
Innovation without Boundaries
- Leveraging technology and AI to enhance travel.
Possibility without Boundaries
- Encouraging collaboration across sectors and industries.
Technology Focus
Return of ATM Travel Tech.
Emphasis on:
- Artificial Intelligence
- Personalization
- Digital transformation
- Travel innovation
Industry Outlook
- 8% growth in global international arrivals forecast for 2027.
- 17% growth projected across MENASA.
- Visitor spending expected to reach US$10 trillion by 2030.
- Global visitor nights projected to exceed 29 billion by 2030.
Key Features
- Global Stage: Industry insights and leadership discussions.
- Future Stage: Emerging trends and innovations.
- Experience Hub: Networking, roundtables, and industry discussions.
ATM 2027 will explore how experience-led travel is transforming tourism, helping destinations and businesses create more compelling, personalized, and commercially successful travel offerings.
