ITB Asia 2026 Opens with New Experience Zones, Guided Tours, and 184% Growth in MICE Show Asia
The international travel industry gathers in Singapore as ITB Asia 2026 opens its doors, bringing destinations, hospitality groups, travel businesses and technology innovators together for three days of business and industry exchange.
ITB Asia 2026 at a Glance
- Theme: Experiences in Motion: Human-Centred Design in Travel & Tourism
- Dates: 21-23 October 2026
- Venue: Sands Expo & Convention Centre, Marina Bay Sands, Singapore
Key Numbers
- 18,000+ expected participants
- 1,000+ exhibiting brands
- 1,500+ qualified buyers
- 60,000 targeted business appointments
- 160 speakers
- 100+ conference sessions
- 4,500 minutes of conference content
Major New Features for 2026
Experience Zone
A new dedicated area showcasing:
- Travel experiences
- Attractions
- Activity providers
- Tripadvisor's Experience Pavilion
Complimentary Guided Tours
- Curated exhibition tours
- Supported by Woopa Group
- Designed to help visitors discover relevant exhibitors and business opportunities
Association Executive Networking Session
- Invitation-only event
- Focused on peer-to-peer exchange among association leaders
MICE Show Asia Growth
- Exhibition space expanded by 184% compared with 2025
- More than 200 confirmed MICE buyers
- Strong participation from convention bureaus, event planners, and international associations
Notable Participating Brands
Among the exhibitors and partners are:
- Agoda
- Airbnb
- Trip.com Group
- Tourism Fiji
- Turespaña
- Uganda Convention Bureau
- Radisson Hotel Group
- Wyndham Hotels & Resorts
- Resorts World Sentosa
- Mandai Wildlife Group
- EVA Airways
Conference Focus Areas
The event explores:
- Human-centred travel design
- AI and digital transformation
- Changing traveler behavior
- Destination competitiveness
- Sustainable tourism
- MICE and corporate travel trends
Opening Keynotes
Lovrenc Kessler (Simon-Kucher)
- Topic: The Global Travel Outlook: What's Next for Asia-Pacific
Brett Henry (WebBeds)
- Topic: When Everyone Has AI, Who Wins?
- Focus on competitive advantages in an AI-driven travel industry
Official Partners
- Resorts World Sentosa (Integrated Resort Partner)
- Ancient Sound of Dunhuang (Cultural Heritage Partner)
- Maya Mobile (Connectivity Partner)
- Trip.com Group (Delegate Bag & Lanyard Sponsor)
- Woopa Group (Guided Tour Partner)
Kay Takeaway
ITB Asia 2026 positions itself as a people-first travel trade event, combining experiential travel, AI-driven innovation, expanded MICE opportunities, and international networking. The introduction of the Experience Zone and the significant expansion of MICE Show Asia reflect growing demand for experience-led travel products and business events across the Asia-Pacific region.
