ITB Asia Launches ‘ITB Asia Select’ to Expand Regional Engagement Across Asia
ITB Asia is expanding its regional presence with the launch of ITB Asia Select Indonesia, a new trade show platform developed in partnership with the Association of the Indonesian Tours and Travel Agencies (ASITA).
First Event in Indonesia
- ITB Asia Select Indonesia will be the first event under the new platform.
- Scheduled for 23-24 June 2027 in Jakarta, Indonesia.
- Developed in partnership with ASITA (Association of the Indonesian Tours and Travel Agencies).
Strategic Partnership
- Messe Berlin Asia Pacific and ASITA signed an MoU at ITB Asia 2026 in Singapore.
- The partnership combines ITB's international network with ASITA's local market expertise.
Benefits for the Travel Industry
- Connects international exhibitors with Indonesian travel buyers.
- Creates new business and networking opportunities.
- Helps international tourism businesses access emerging Asian markets.
Travel Meet Asia Rebranded
- Travel Meet Asia Jakarta has been rebranded as ITB Asia Select Indonesia.
- The new identity strengthens the event's international positioning under the ITB brand.
Role of the Partners
- Messe Berlin Asia Pacific: International sales, marketing, global industry network, and buyer development.
- ASITA: Local market knowledge, industry connections, and engagement with Indonesian travel companies.
Strengthening the ITB Asia Ecosystem
- ITB Asia Singapore remains the flagship regional travel trade event.
- ITB Asia Select will serve as additional touchpoints in key Asian markets.
- The initiative aims to strengthen regional partnerships and industry connectivity across Asia.
About ITB Asia Select
- A regional extension of the ITB Asia brand.
- Delivers market-specific B2B travel trade events.
- Connects local travel communities with the wider international tourism industry.
