ANA Teams Up with Girl Group HANA for New 'Being Myself Is Fun' Campaign
All Nippon Airways (ANA) has announced a collaboration with Japanese girl group HANA for its "Being Myself Is Fun" campaign.
The campaign highlights the freedom passengers have to enjoy air travel according to their individual preferences.
ANA's concept of "Soratabi" (Sky Journey) encourages travelers to design their in-flight experience in their own unique way.
The collaboration combines ANA's travel philosophy with HANA's diverse values and personalities to promote a new style of air travel.
Official Campaign Website
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Campaign website: https://www.ana.co.jp/ja/jp/promotion/soratabi/
Release of New Commercials and Videos
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ANA has launched a series of vlog-style commercials and promotional videos featuring the members of HANA.
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The videos showcase each member enjoying her journey in a different way on domestic and international flights.
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The content emphasizes personal travel experiences and self-expression during air travel.
Release Date
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New commercials and videos were released on October 22, 2026, at 11:00 a.m. JST.
Released Video Content
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"A Compilation of Three Commercials."
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"Totonou (Refreshing) Relax Soratabi Edition" featuring domestic flight experiences.
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"Delicious Gourmet Soratabi Edition" featuring international flight experiences.
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"Beauty Routine Soratabi Edition" featuring international flight experiences.
ANA Boarding Campaign on X
Campaign Period
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Scheduled to begin in December 2026.
Campaign Details
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ANA will invite passengers to share photos and stories about how they spend their time during flights on X (formerly Twitter).
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Participants will have a chance to win:
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HANA collaboration merchandise.
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ANA flight tickets.
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Additional campaign details will be announced at a later date.
About HANA
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HANA is a seven-member Japanese girl group produced by singer Chanmina.
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The group consists of:
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CHIKA,
NAOKO,
JISOO,
YURI,
MOMOKA,
KOHARU,
MAHINA
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Each member brings a unique background and personality while sharing a unified group identity.
Major Achievements of HANA
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Debut single "ROSE" surpassed 100 million streams within three months of release.
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"ROSE" reached No. 1 on the Billboard Japan Hot 100 chart.
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Second single "Blue Jeans" exceeded 400 million streams/views and became a cultural phenomenon in Japan.
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Every release by the group has ranked on major music charts.
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First album "HANA", released in February 2026, achieved a record where eight songs each surpassed 100 million streams.
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The achievement marked the highest number of 100-million-stream songs by a Japanese dance and vocal group within its first year.
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HANA has gained widespread recognition for its powerful live performances and strong support across generations.
Objective of the Collaboration
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Promote ANA's personalized "Soratabi" travel experience.
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Showcase different ways passengers can enjoy time during flights.
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Strengthen engagement with younger travelers and music fans.
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Create unique travel experiences through entertainment and digital campaigns.
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Encourage passengers to express their individuality while traveling with ANA.
