redBus launches ‘redStar’ to discover India’s next generation of travel creators

redBus has launched ‘redStar’, a nationwide creator-discovery initiative for aspiring travel storytellers. The program was launched on 1 October 2026.

Purpose
- To discover emerging creator talent across India.
- To build a community of travel storytellers and content creators.
- To promote authentic travel stories through creative content.

Participation
- Open to students, young creators, and aspiring storytellers from across India.
- No minimum follower count or influencer status required.
- Registrations are being accepted through the redStar microsite.

Selection Criteria
Entries will be judged on:
- Creativity
- Storytelling
- Content quality

Not on:
- Followers
- Likes
- Reach or engagement metrics

Languages Accepted
- English
- Hindi
- Tamil
- Telugu
- Kannada
- Malayalam
- Marathi
- Bengali
- Other regional languages

Rewards
- Five winners will become the inaugural redStar creators.
- Opportunity to star in a redBus microdrama produced with RVCJ.
- Chance to win Ray-Ban Meta Glasses and other exciting prizes.

Benefits for Winners
- Feature in an original redBus content series.
- Gain exposure as emerging travel creators.
- Opportunity for future collaborations with redBus.

Official Statement
- Pallavi Chopra, Chief Marketing Officer, redBus, said that redStar aims to discover emerging talent, offer meaningful opportunities, and bring diverse travel stories from across India to wider audiences.