Omio's NowNext 2026-2027 Travel Report Reveals The Top Six Trends Shaping Journeys For The Year Ahead

Omio, in partnership with YouGov, surveyed more than 8,500 adults across Brazil, Germany, Italy, Spain, the UK, and the US to identify how travelers are adapting to economic pressures, climate concerns, personal interests, and changing travel priorities.

Travel Demand Growing
- 73% plan to take or have already booked a trip in the next 12 months.
- 43% want to travel more often (up from 32% in 2025).

Preference for Closer-to-Home Travel
- 66% plan domestic trips.
- 46% expect to travel within their continent.

Asia Gaining Popularity
- Asia is the most desired overseas region outside travelers' own continent.
- Interest increased from 13% to 18%.

More Responsible Tourism
- 22% are traveling outside peak seasons.
- 15% research local rules and attitudes before traveling.

Safety Matters
- 75% say global events influence travel decisions.
- 36% prioritize destinations perceived as safe and stable.

Budget-Conscious Planning
- 78% are taking steps to reduce travel costs.
- Key methods:
- Finding better deals (32%)
- Traveling off-season (30%)
- Booking further ahead (29%)

Gen Z Prioritizes Travel
- More likely to plan ahead and cut other expenses to fund trips.
- Shows the strongest commitment to making trips happen.

TRAVEL NEXT: 6 Emerging Travel Trends
1. Pick & Mix Travel
- Multi-destination trips are rising.
- 48% are planning or considering trips with multiple stops.
- Travelers want variety, deeper exploration, and better value.

2. Travel, Retreat, Relax, Repeat
- Slow travel is becoming more attractive.
- 30% prefer returning to familiar destinations.
- 30% want trips focused on rest and relaxation.
- Easy-to-reach destinations are increasingly appealing.

3. Summer Shade
- Travelers are adapting to extreme heat.
- 76% would change travel plans due to hot weather.
- 37% would travel during cooler seasons.
- 21% would choose cooler or higher-altitude destinations.

4. Fans Go the Distance
- Passion-led travel is booming.
- 71% would visit a destination solely for an event or interest.
- 64% would spend significantly more.
- 61% would accept longer journeys.

5. In Search of Connections
- People still value social interactions while traveling.
- 78% are open to talking with fellow travelers.
- Many enjoy conversations about destinations and shared journeys.

6. Final Travel Boss
- Travel planning remains complicated.
- 68% experienced planning or booking challenges.
- Common issues:
- One person doing all the planning.
- Managing bookings across multiple apps and websites.
- 83% take steps to prepare for disruptions.

Key Takeaway
- Travelers in 2027 are looking for more personalized, flexible, climate-aware, and meaningful trips, while relying on technology and travel platforms to simplify increasingly complex journeys.