15 years of the ITB Buyers Circle: Exclusive buyer network celebrates its anniversary in 2027 and opens applications
ITB Buyers Circle is celebrating 15 years as an exclusive network for leading buyers and decision-makers in the global travel industry.
Applications for the ITB Buyers Circle 2027 are now open.
ITB Berlin 2027
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ITB Berlin 2027 will take place from 16-18 March 2027.
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Around 1,300 top buyers with significant purchasing authority are expected to participate.
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Focus sectors include:
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Leisure travel
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Business travel
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MICE (Meetings, Incentives, Conferences and Exhibitions)
Global Buyer Network
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Members come from more than 20 countries.
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Buyer mix:
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35% from Germany
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65% international
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Key markets include the UK, Netherlands, Spain, France, Italy, Switzerland, China, Sweden and the USA.
Member Benefits
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Access to the exclusive ITB Buyers Circle Lounge at Marshall-Haus.
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Early entry to the exhibition grounds.
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Fast-track access to ITB Berlin and the ITB Berlin Convention.
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Dedicated meeting areas, Wi-Fi and refreshments.
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Complimentary cloakroom service.
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Exclusive networking events and industry insights.
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Free admission to ITB Berlin and the ITB Berlin Convention.
Convention Theme
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The ITB Berlin Convention 2027 will be held under the theme:
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"Setting travel & tourism in motion"
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Focus on industry trends, challenges, innovation, and future business opportunities.
Sponsor
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China returns as sponsor of the ITB Buyers Circle for the third consecutive year in 2027.
Key Executive Comment
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Gianna Nemitz, Senior Product Manager, ITB Berlin
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The ITB Buyers Circle has become one of the travel industry's leading platforms for building high-quality business relationships, fostering partnerships, and connecting decision-makers from around the world.
Key Takeaway
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The ITB Buyers Circle 2027 strengthens ITB Berlin's position as a premier global networking platform, offering qualified travel buyers exclusive access to business opportunities, industry insights, and international partnerships.
