Sheraton Hotels and Resorts Launches 'Gatherings by Sheraton' Across Asia Pacific

Sheraton Hotels & Resorts, part of Marriott Bonvoy, is rolling out a special November edition of its Gatherings by Sheraton program across 15 Asia Pacific markets (excluding China). The initiative aims to bring travelers and local communities together through experiences inspired by local culture, traditions, and social rituals.

What is Gatherings by Sheraton?
- Gatherings by Sheraton is a global program of recurring social events held in Sheraton's public spaces. The concept supports the brand's positioning as "The World's Gathering Place" by creating opportunities for guests and locals to connect, learn, and share experiences.

Regional Themes Across APEC
Each market interprets the program through locally relevant activities:
- Indonesia: Finish-Line Maxxing featuring run-club culture, recovery sessions, and coffee.
- Malaysia & Singapore: After Five social gatherings with food, creative activities, and entertainment.
- Thailand: Offline Sabai Social focused on screen-free wellness experiences.
- Australia, Fiji, Maldives, Papua New Guinea & Samoa: Golden-Hour Social events centered around sunrise and sunset.
- Philippines: Kamayan Collective inspired by communal dining traditions.
- Vietnam: Vietnamese Craft Journey showcasing local artisans and traditional crafts.
- Japan: Stillness & Craft featuring mindful, hands-on cultural activities such as calligraphy.
- South Korea: Fermentation Club celebrating kimchi, jang, and makgeolli traditions.
- India & Sri Lanka: The Holistic Energy Exchange with breathwork, wellness, and Ayurvedic-inspired experiences.

Featured Hotel Experiences
Some standout activities include:
- Sheraton Kagoshima: Blind tasting sessions featuring renowned Kagoshima teas.
- Sheraton Grand Sydney Hyde Park: Rooftop bee encounters and honey-tasting experiences at sunset.
- Sheraton Saigon Grand Opera Hotel, Sheraton Hanoi Hotel, and Sheraton Grand Danang Beach Resort & Spa: Workshops on Vietnamese crafts including Pháp Lam enamel art, lacquer art, and Thanh Tiên paper flowers.
- Sheraton Grand Incheon Hotel: Korean rice-wine bread workshop using Ganghwa mugwort.

Designing Spaces for Connection
The program is supported by Sheraton's redesigned public spaces, including:
- Community Table for working, dining, and socializing.
- &More by Sheraton as an all-day food and beverage hub.
- Booths for smaller conversations and meetings.
- Studios for flexible group gatherings.

Key Message
- Sheraton is using local culture, craftsmanship, food, wellness, and community traditions to transform its hotel lobbies and public areas into welcoming spaces where travelers and residents can connect in meaningful ways.