IHG strengthens Nordic portfolio with the signing of Holiday Inn Express Reykjavik – Valhöll
IHG Hotels & Resorts has signed Holiday Inn Express Reykjavik – Valhöll, its second property in Iceland.
The hotel is being developed in partnership with ALVA Capital and expected to open in the second half of 2027.
Hotel Details
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90-room hotel located at Háaleitisbraut 1, Reykjavik.
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Situated in the well-known Valhöll property.
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Offers strong visibility from the main airport route.
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Provides easy access to:
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Hallgrímskirkja Church
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Reykjavik city centre
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Major leisure and business districts
Design Features
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Will showcase Holiday Inn Express' latest Generation 5 (Gen 5) design concept.
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Features:
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Flexible and experiential public spaces
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Enhanced comfort and connectivity
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Areas designed for guests to work, relax and socialise
Strategic Significance
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Strengthens IHG's growing Nordic portfolio.
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Follows the recent opening of Candlewood Suites Reykjavik.
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Supports IHG and ALVA Capital's plan to develop up to 500 rooms across Iceland under a 2025 development agreement.
Executive Comments
Willemijn Geels,
Vice President, Development, Europe, IHG Hotels & Resorts
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Said the signing strengthens IHG's partnership with ALVA Capital.
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Highlighted growing demand for trusted, internationally recognised hotel brands in Iceland.
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Noted the brand's appeal for travellers seeking a simple and comfortable stay.
Skorri Rafn Rafnsson,
Founder & CEO, ALVA Capital
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Described the signing as another key milestone in the partnership with IHG.
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Said the project advances the shared goal of developing up to 500 rooms in Iceland.
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Expressed confidence in future growth opportunities.
About Holiday Inn Express
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Designed for travellers seeking a reliable and hassle-free stay.
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Focuses on:
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Comfort
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Convenience
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Value
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Consistent guest experience
Portfolio Growth
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The hotel joins:
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15 open and pipeline IHG properties across the Nordics
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More than 50 Holiday Inn Express hotels under development across Europe
Key Takeaway
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Holiday Inn Express Reykjavik – Valhöll marks another step in IHG's Iceland expansion strategy, bringing an internationally recognised midscale brand to Reykjavik while supporting broader plans to grow branded hotel capacity across the country.
