PROS and IBS Software Form Strategic Partnership for Airline Retailing

PROS and IBS Software have announced a strategic partnership to deliver a combined Offer and Order platform for airlines. The collaboration aims to help airlines accelerate their transition to modern retailing while improving profitability.

Combined Solution
- Integrates PROS Kairos Offer Management with IBS Software’s iRetail Order Management platform.
- Provides airlines with a best-in-class, interoperable retailing solution.

Key Benefits for Airlines
- Reduces complexity in retail transformation.
- Accelerates modernization efforts through pre-engineered integration.
- Allows airlines to adopt modern retailing at their own pace.
- Preserves existing technology investments.
- Supports greater commercial agility and revenue growth.

Industry Approach
- Offers an alternative to single-vendor retailing platforms.
- Enables airlines to choose technology partners that best fit their business needs.
- Promotes an open and flexible ecosystem.

Leadership Commentary
- Sunil John, CEO, PROS, said the partnership combines leading Offer and Order capabilities, helping airlines create more relevant traveler offers and unlock greater value across the retailing lifecycle.

- Somit Goyal, CEO, IBS Software, said the collaboration provides a practical path to modern retailing by balancing flexibility, faster transformation, and stronger commercial outcomes.

Strategic Significance
- Strengthens both companies’ positions in the airline retail technology market.
- Supports airlines pursuing modern retailing without requiring a complete replacement of existing commercial systems.
- Focuses on delivering improved personalization, operational flexibility, and revenue optimization.